With the Jamaica Labour Party’s (JLP) ‘Not Changing the course’ advertisement gaining much attention, the People’s National Party (PNP) is airing an ‘answer’ advertisement.

Whereas the Opposition advertisement had spliced the words of Prime Minister President Portia Simpson Miller and Government ministers, the PNP song ‘Dem a hypocrite!’ uses full quotes from Opposition Leader Bruce Golding and JLP General Secretary Karl Samuda attacking their own party.

Photo by Ross Sheil: People’s National Party (PNP) website

Mr. Golding and Mr. Samuda had made their comments after leaving the JLP for the National Democratic Movement (NDM) and PNP respectively. Both men have since rejoined the party.

A previous People’s National Party Youth Organisation (PNPYO) advertisement criticised the splicing of Mrs. Simpson Miller’s remarks by the JLP’s young professional arm Generation 2000 (G2K), which produced ‘Not Changing the course’.

Is the latest PNP effort more or less effective than the JLP advertisement? Comment below

This entry was posted on Thursday, July 19th, 2007 at 6:02 pm and is filed under Politics and media/advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.