Home
» Parties »
FROM
THE JLP'S MANIFESTO
|
Hotel
employees demonstrate to guests how to do popular dance
moves. |
Tourism
growth plan
1.
Increase Jamaica's advertising and marketing budget over the
short term by up to 50% and put the budget on a three-year
rolling plan. This will provide certainty in advertising to
attract additional visitors and increase occupancy levels
from 55% to 70% to occupy idle rooms and put idle hands to
work.
2.
Increase the capital budget for tourism to upgrade the infrastructure
in tourism areas by dedicating a fixed percentage of tourism
tax revenues for infrastructure upgrading projects.
3.
Launch a major programme with international tour operators
and air charter companies to provide incentives to increase
the airlift of visitors into Jamaica.
4.
Promote construction of new hotels by the private sector with
10,000 new rooms over the next seven years.
5.
Develop and upgrade national heritage projects in joint venture
partnerships as tourist attractions in cultural heritage parks
in Kingston, Spanish Town, Seville, Port Antonio and the South
Coast.
6.
Promote eco-tourism projects in tourism as hotel and attraction
sites.
7.
Promote development of resorts for older age groups to take
advantage of the ballooning growth of the older population.
8.
Actively promote the development of spas and other health
care resorts.
9.
Promote development of stand-alone state-of-the-art convention
centres accommodating 2000-3000 participants and hotels to
accommodate participants in one location in similar grade
rooms.
10.
Expand cruise shipping facilities and open new ports of call
in strategic locations, particularly the South Coast.
11.
Strictly enforce anti-harassment programmes.
12.
Establish joint public-private civic councils (e.g. Gloucester
Avenue association) including private sector, police, parish
council and other representatives to address tourist harassment,
garbage collection, and critical local concerns.
13.
Establish an islandwide programme to improve craft markets
and other facilities in tourist towns.
14.
Build a by-pass road around Fern Gully and develop Fern Gully
into an international botanical attraction (with heliconias,
gingers, and other botanical varieties) with stops at local
boutique restaurants and craft shops. The area would be spectacularly
lit at night.
|